Digital Strategy Insights for Building Work That Travels Farther

These digital strategy insights explore the space where writing, media, business and technology meet. I write about ghostwriting, books, podcasting, websites, content development, coaching, professional reinvention and the realities of creating meaningful work over time. Some articles explain how to build a stronger platform. Others examine why smart, capable people get stuck, why promising projects lose momentum and why adding another tool is rarely the cure for a strategy problem. The objective is not to feed the internet more disposable advice. It is to provide useful ideas you can apply to work that matters.

Writing and Ghostwriting

Explore the craft and business of turning experience, research and ideas into books, articles, speeches and thought leadership.

Topics include:

• Finding the real book inside the material
• Organizing a nonfiction manuscript
• Protecting the client’s voice in ghostwriting
• Working with interviews and transcripts
• Avoiding information dumps
• Developing a sustainable writing practice
• Knowing when a project needs writing, editing or strategy

Podcasting and Media

Learn how to create conversations and content that support a larger professional platform.

Topics include:

• Developing a useful podcast concept
• Preparing better interview questions
• Coaching experts to become stronger hosts
• Turning episodes into articles and campaigns
• Building a production calendar
• Creating a show that supports a book or business
• Knowing when not to start a podcast

Websites and Digital Strategy

A website should help visitors understand what you do and what they should do next.

Topics include:

• Planning a strategic website
• Organizing services without confusing visitors
• Writing stronger homepage copy
• Fixing disconnected content
• Choosing between WordPress and Squarespace
• Using integrations and automation wisely
• Understanding when custom programming is justified
• Building an authority platform rather than an online brochure

Coaching and Professional Growth

Good strategy begins with honest decisions about where you are, what you want and what you are willing to do next.

Topics include:

• Moving from ideas to execution
• Setting priorities when everything feels important
• Building a professional identity after change
• Creating systems that account for how you actually work
• Developing leadership confidence
• Recognizing when perfectionism is procrastination with better branding
• Building a career and body of work for the next season of life

Creative Work

Creative work is intellectually demanding, emotionally inconvenient and frequently less glamorous than the photographs suggest. These essays examine writing routines, revision, creative identity, unfinished projects, productive discomfort and the long process of becoming the person who completes the work.